Pushbutton businesses


Things I did on a Sunday afternoon: ordered and provisioned a few domain names, a VOIP 1-800 number, and shot 15 videos.  If I’d hustled a little more, or spent the whole day on it, I could have had a mostly viable business up and running in a day, and it’s worth noting that it was a day that not that long ago was traditionally a day of rest where nothing was open.

Now, I didn’t open a bank account, since I didn’t have the need for a new one, and if I’d gotten to the merchant account application it would have taken two weeks or so with my chosen provider to get that set up, so accepting money would still have been a challenge (or maybe not: I can’t remember if PayPal is instant setup and it’s just the first withdrawal that takes a week or so to validate.)  Also, if this was a full business I’d need to register a few things with the government, but all those things are possible, instantly, online; it just has to be during business hours.

The thing is, I have fallback accounts for most of those, so after you set up a pushbutton business or two, the obstacles just become todo items for later in the week.  And that’s pretty amazing.  None of what I did on that Sunday required much technical knowhow (I’ll do a few neat things to the videos in post-production, and probably I’ll have a custom website put together instead of a template, but those are optional items.)

So what’s your excuse?

Oh, and if you’re curious, these updates were extensions to my existing business, but throughout the process my mind kept drifting to making a “pushbutton business in a box” checklist, to use as a serial entrepreneurship experiment and/or an info product for sale.  I may go ahead with that depending on how much baggage I can clear before year end; email me for details.


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