Tag: psychology
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The dangers of problem solving
If you’re good at puzzles, you probably picked up the problem solving skill before you learned about marketing. Too bad. Here’s the deal: lots of marketing, particularly direct response stuff, is full of clever positioning, open loops, and reframing products and services to raise the curiousity level of the reader. Sometimes, it’s a little cheesy, […]
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Five figure thinking
I’ve reached an age where the reflection starts on how I got to be the way I am; what early experiences led to certain personality traits and so on. And I think it’s the same with my approach to business. Unfortunately. See, the longer you have a job, I think, the harder it is to […]
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My comfort zone is an idiot
Three days into the week, and I’ve had three examples of how stupid my comfort zone is. No need for the gory details, but each time, I agonized and pushed and prodded myself into doing the Right Thing, overcoming my terror of rejection, offending people, and *gasp* actually having to have awkward conversations, and each […]
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Giving people what they want, or swarm evolution
With my new morning workout routine I’m exposed to too many televisions in the gym, most of which are showing news shows. I don’t listen to any of them (if I’m on a machine that can hold it I’ll watch a video on my phone, otherwise it’s an MP3) but I’ve had the opportunity to […]