Tag: pricing
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For premium pricing, what you don’t do matters more
By all accounts, competing solely on price is a horrible strategy, but it’s also the easiest. Still, even if you aspire to being a luxury brand with higher than average margins, there seems to be a puzzle there, especially if you seem to be doing all the same things that your competitor is doing. Here’s […]
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The iPad and the pricing paradox
Here’s something weird: the Apple iPad has managed to make cheap things expensive and expensive things cheap. The expensive part’s easy. True story: I bought my first iPad because I had a meeting and I figured that displaying the pictures on it to the people around the table instead of trying to hook up a […]
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We need PricingCamp
I managed to catch Democamp18 last night (or as Joey called it, Democamp “barely legal”) – the place was packed, so I spent the first half just outside the main speaking area with the rest of the crowd behind me steadily escalating the volume of chatter. The net result was Democamp – audio edition (since […]