Tag: positioning
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The dangers of problem solving
If you’re good at puzzles, you probably picked up the problem solving skill before you learned about marketing. Too bad. Here’s the deal: lots of marketing, particularly direct response stuff, is full of clever positioning, open loops, and reframing products and services to raise the curiousity level of the reader. Sometimes, it’s a little cheesy, […]
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Positioning EdgeWalk: is the CN Tower’s attraction overpriced?
I got a real kick this summer over reaction to the CN Tower’s latest attraction, EdgeWalk, where people get to walk around the outside of the tower, 1,168 feet up. It’s priced at $175, positioning it as something lots of Toronto residents (the blog and YouTube commenters, anyway,) felt was a ridiculous price. Me? I […]
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They don’t sell bananas at the farmers’ market
Toronto has a bunch of Farmers’ markets, and at the one I go to there are a lot of actual farmers, but some are pretty open that they bring in additional produce from pretty much the same place the grocery stores get it. I haven’t asked the others, but I suspect that there are a […]
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The villainous competitor positioning pattern
A quick followup to my post on Infinite innovation vs sufficient suckage, which was actually born out of the ideas in this post. There’s a pattern emerging, which I mentioned earlier, about companies positioning their crappy offerings as “slightly less crappy” as the ones from the established player in the market. We’re seeing it in Canada’s […]