Tag: direct response
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The dangers of problem solving
If you’re good at puzzles, you probably picked up the problem solving skill before you learned about marketing. Too bad. Here’s the deal: lots of marketing, particularly direct response stuff, is full of clever positioning, open loops, and reframing products and services to raise the curiousity level of the reader. Sometimes, it’s a little cheesy, […]
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Ontario Election 2011: ID confusion
It’s election day here in the province of Ontario, which means I have to go all the way to a different floor in my building to exercise my constitutional right to throw up a little bit in my mouth. But this isn’t a post about politics, it’s about the government messing with my mind. I […]