Tag: competitors
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Imaginary competition and surprise innovation
Last week I warned about the dangers of copying only what you see, because your competitor typically has a bunch of stuff going on in the back end that can mean all the difference in the world when it comes to business profits. But what if, to quote Will Smith, the things you think you saw […]
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The villainous competitor positioning pattern
A quick followup to my post on Infinite innovation vs sufficient suckage, which was actually born out of the ideas in this post. There’s a pattern emerging, which I mentioned earlier, about companies positioning their crappy offerings as “slightly less crappy” as the ones from the established player in the market. We’re seeing it in Canada’s […]