Tag: communication

  • The secret language of the market

    I was on the road this weekend to Quebec, where many people speak English but it’s not something that should be assumed. My French is passable but rusty. A funny thing’s been happening though – I haven’t had to use it very much. That’s partly because I’m traveling with other people who’ve handled a lot […]

  • Better copywriting with the Mindset Lists

    To the future class of 2015, Russian courts have always had juries. I learned this, plus 74 other factoids, from the 2015 mindset list, an annual report from Beloit College that aims to prepare professors for the incoming cohort by reminding them of how the freshmen class sees the world.  Some of it’s political, like […]