Category: SEO
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Google algorithm changes could change fashion forever
A (swiftly debunked) rumour was going around this week that Google was taking a look at email newsletter statistics (or at least what it could infer from Gmail user behaviour) and applying that data to SEO rankings. The theory was along the lines that if nobody was opening or clicking through your email newsletters, they […]
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A Google ranking gives traffic – and insights
So here’s what getting to the number two search result for a certain keyword can do to a site: Prior to the spike I think that site was ranking on Google on page 2 or 3, which I’m told doesn’t get you very far, but there are regional customizations to the search results that make […]
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Do keywords in the URL matter for SEO?
Learned from an email from the StomperNet guys: having a keyword rich domain name doesn’t make much of a difference in and of itself, but if people are linking to you in a link directory kind of scenario, there’s a good chance that the link text is just going to be your URL, which does […]