Jason's Business By Bootstraps

Category: Marketing

  • How can you sell your service with your service?

    (Via Corrupt Camel) Granted, the first thing I think of when I see one of those “you just proved bench advertising works!” ads on a bus shelter is generally “you just proved you have unsold inventory!” but since I don’t much like driving I’ve got some extra brain bandwidth while I’m being chauffeured past these […]

  • The technology marketing gap

    I really enjoyed This Week In Startups episode 177 with Arnie Gullov-Singh from Ad.ly, who had lots of good insights as someone generating revenues from social media through celebrity endorsements.  Here’s my pull quote from the episode, in regards to Klout, which is a semi-competitor with Ad.ly, but relevant just the same:   [quote]It’s very […]

  • Google Analytics Benchmarks arrive

    I’m not sure what to do with this stat, but it seems interesting enough to share.  Google Analytics has been collecting data (anonymously, with opt-out) across its user base, and a round of global stats arrived in my inbox this morning.  Here’s what I thought was worth noting: Traffic Sources Pages / Visit Bounce Rate […]

  • The villainous competitor positioning pattern

    A quick followup to my post on Infinite innovation vs sufficient suckage, which was actually born out of the ideas in this post.  There’s a pattern emerging, which I mentioned earlier, about companies positioning their crappy offerings as “slightly less crappy” as the ones from the established player in the market.  We’re seeing it in Canada’s […]

  • Wired offer shows email integration done right

    I don’t know what made me happier yesterday: the fact that the Wired iPad app is now free for subscribers of the print magazine (especially with a postal strike looming) or the way in which they told me: “hey, click here to get the app, and pop your account number in, which by the way […]

  • Infinite innovation vs sufficient suckage

    I only took one undergrad economics class but then I boosted that with stuff like Freakonomics, so I’m 100% qualified to talk about this today. Some wireless carrier ads got me thinking today.  Rogers has this data sharing plan, which, if I’m not mistaken, lets you share your data plan across multiple devices for $10 […]

  • The new market research: donkeys vs grapefruits

    In one of those weird Facebook discussions, a very important (relative to the rest of Facebook) question came up: After a few quick Google searches, I had the answer: 44 million donkeys to 20 million grapefruit, so about 2.2 to 1. Now, those stats were from 1996, because I only spent 4 minutes on the […]

  • Early adopter TV ads: The Commodore VIC-20

    I swear, I was doing serious research when I stumbled across this: I only have vague memories of this era, but it’s one where I’d love to have a time machine to go back and study the marketing fully immersed in the culture but knowing what I know now.  I’d need some kind of “8 […]