Category: Email Marketing
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Reusable email for greater leverage
I send a lot of emails every day. Like I once mentioned, that’s the realization that cured me of writer’s block. But emails are super-temporary objects, at least the ones that don’t come back to haunt you, anyway. They take an hour or so out of every day to write, and then they’re gone. The […]
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Wired offer shows email integration done right
I don’t know what made me happier yesterday: the fact that the Wired iPad app is now free for subscribers of the print magazine (especially with a postal strike looming) or the way in which they told me: “hey, click here to get the app, and pop your account number in, which by the way […]
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Preventing subscriber apathy when they’re bumped off a list
Looks like Warren Ellis is having trouble with his BAD SIGNAL mailing list (it’s worth trying out even if you’re not into comics, by the way) – the mail server changed hostnames or something, so he’s trying to find out how many subscribers he lost. Not relevant to the story, but I love how he […]