The eMarketer headline: Most Kids Download Music Legally
The press release for the actual study’s headline: Kids in the U.S. Continue to Download Music Illegally
Oh, and the press release’s sub-head: “Lack of parental supervision of “tweens” leads to lawsuits and potential dangers from malicious software on the Web – but peer-to-peer file sharing continues”
I’m guessing that eMarketer didn’t read the actual report either, but why bother looking for facts when you can just pick the spin that proves whatever point you’re trying to make?
Anyway, still worth noting, and while I’m not shelling out for the actual report, and the information might not be in there anyway depending on the survey, but it’d be interesting to know how much volume went through illegal channels versus places like iTunes – was iTunes just being used for the free download of the week and podcasts, or do kids have that iTunes “allowance” set up, or are they actually buying music regularly (presumably with mom or dad’s credit card just the same)?
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