Do keywords in the URL matter for SEO?

Learned from an email from the StomperNet guys: having a keyword rich domain name doesn’t make much of a difference in and of itself, but if people are linking to you in a link directory kind of scenario, there’s a good chance that the link text is just going to be your URL, which does matter.  Aha.

Of course, it helps when you’re trying to get links if you can direct the link text to the keywords you’re trying to optimize for (it’ll at least make up a bit for all the “click here” link text that clutters the link.)


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