First impressions really set the tone

by Jason on December 21, 2011 · 0 comments

Handshake by Christopher Matson

An interesting lesson from video editing:

I bought a new wireless microphone recently for my video marketing, and it’s 100% amazing, but because it’s a condenser mic it picks up ambient noise regardless and still needs some post processing.  Not a huge deal; I’m used to it.  My workflow has a noise removal filter that I use, and it gets, say, 98% of the hiss out of the final output.

But here’s where it gets interesting.  Since most of my videos are of me talking, there’s a short pause before I start – no more than a second, but it’s there.  I found that if I muted that initial period, so instead of a slight hiss there was total silence, the hissing that was on the rest of the video was way less noticeable.

That’s right: otherwise identical clips, except for the first half second, and one seemed clearly more professional.  Simply because the first thing you noticed wasn’t a noise artifact. (Which, by the way, was only apparent with headphones at full volume.  But some viewers will be in that scenario.)

It really drove home for me the importance of that first impression.  Setting the overall tone, and driving attention to the aspect that you want the other person to see.  In this case, it was muting a video briefly so the visuals got the immediate focus.

What can you tweak in your first half second of interaction to drive your audience’s attention?

Photo by  Christopher Matson

Todo list tweak: start at the bottom

My top five todo list needs some filling

by Jason on May 9, 2011 · 1 comment

For the past several months I’ve been following a “top 5” daily/weekly/monthly todo list system, where I list the top 5 things I want to accomplish for each time period, ideally before I’m in the middle of it.  There’s still room to optimize (especially with making the different lists congruent, so my daily tasks actually get me towards the monthly goals, for example) but it’s been going well so far.

One thing I was finding was that I’d get maybe 3 or 4 of the items crossed off on any given day, which was cool, but I wouldn’t have any measurable progress, because the really important stuff tended to get missed.  I fixed that (somewhat) by starting the day’s list at the bottom.

Here’s what happens, and I’m sure it’s not just me.  I start my todo list, right, and OK, I’ve got to call Bob, and I’ve got to get to the bank, and I’ve got to code up a new module for Susan, and I’ve got to wireframe up a new help page, and oh yeah, I’ve got to do that thing that’s going to make the absolute most difference in my business this month.

The problem is that I never get to item 5 because I’m so busy getting the first 4 checked off.  So now I start at the bottom.  For a while I’d actually start reading the list from the bottom up, but now I tend to write in the items from five to one so I can re-prioritize if I recognize that something’s important as I come up with the list.  Because here’s the thing: when I’m writing a todo list, the items that come to mind right away aren’t that important.  They’re urgent, sure, because I think of them right away, but to use my coach’s parlance, these items tend to be transactional, not transformational.

You can spend years feeling like you’re accomplishing something every day because you got a bunch of checkmarks, but that short-term hit to your reward mechanism in your brain will only keep you running in the hamster wheel.  There are certain items in your list that will make massive differences in your life, but they can be harder to do.  Take a look at your own list, and ask yourself if there are things that never get checked off, and what would it mean if they were done?  Are they at the bottom of the list?  Maybe it’s time to flip it over.